The Impact of Workplace Diversity on Job Performance in Walmart Research Paper

The Impact of Workplace Diversity on Job Performance in Walmart - Research Paper Example It corresponds about how a foundation coordinates the exhibition of its officials and laborers inside a focused on period to consummate the company’s connection with the market and to guarantee that it’s ready to accomplish shareholders’ desires dependent on the intersection and compelling components driven by the condition of the economy. Russu (1993) set that HRM is accomplished if an association has supported a conventional structure of association utilizing its human capital in the flawlessness of wanted execution. In that capacity, the organization must have the option to (a) create vital ways to deal with spur them so as to draw in them in every important assignment; (b) license the association to work for proficiency and adequacy of administrations; (c) hold fast to destinations utilizing gauges and execution control or frameworks; (d) settle on some basic choices about work comparable to authoritative viability; (e) valuation for assorted variety to accum ulate influence in the market and to make the administrations agreeable to advertise; and to sustain high efficiency in its monetary and corporate exercises (Russu, 1993). Rusu (1993) pointed that HRM is in this manner about characterizing systems to guarantee concordance in business methodology and HR procedure. It is likewise intrigued about building up an extensive procedure in the utilization of strategies and work environment morals or practices by setting down the coordinated human resources’ wanted practices and sustaining responsibilities from workforces (Rusu, 1993). The targets of this exploration to extensively examine the utilization of the standards of decent variety in human asset the board to Wal-Mart, one of the worldwide companies noticeably labeled as a pioneer in worldwide retail industry. It will explicitly research how Walmart acknowledges decent variety as indispensable part of HRM, just as, the consistency or consistency of this structure or procedure w hen these standards are applied. Wal-Mart, as one of the biggest worldwide retail associations got a normal offer of $405 billion by seriously utilizing and overhauling about in excess of 200 million clients on week by week premise. As it anticipate utilize around 500,000 occupations in the following five years (Wal-Mart Workplace Diversity Report, 2010), such accomplishment could be an intriguing object of top to bottom investigation. The organization announced that as of these date, the organization has U.S. workforces of around 815,000 female partners; 248,000 African-American partners; 67,000 Hispanic partners; 42,000 Asian; 5,000 from Pacific Island; 14,000 from Alaska and American Indian laborers (Wal-Mart work environment Diversity Report, 2010). Such figure a gigantic assorted variety of workforces which implied a basic thankfulness to multiculturalism as human capital are variegated in age gatherings, sexes, ethnic and racial foundations, social and national birthplaces, ju st as, mental and physical abilities. Research Objective This is a subjective report focusing to have a top to bottom investigation about how Walmart apply the estimations of assorted variety in human asset the executives and how the hypothesis of decent variety has been deliberately applied by the company to create showcase influence, seriousness, ability and in business the board as a global retail organization. It will moreover endeavor to basically comprehend the effects of assorted variety in the activity execution of the workers; inspire

A Feminist Reading of D.H. Lawrences Essay Example For Students

A Feminist Reading of D.H. Lawrences Essay The Rocking Horse Winner is the account of a young men present for picking the champs in horse races. An omniscient storyteller relates the story of a kid whose family is in every case shy of cash. His mom is unequipped for indicating love and is fixated on the status that material riches can give. This paper will investigate the reason that D. H. Lawrence introduced the figure of the mother as the reprobate; a nefarious, cold character with no duty to certified qualities. This malevolent mother figure will eventually be the male-destroyer by dismissing her anonymous spouse and, generally, slaughtering her young child, Paul. Hester, Pauls mother, is unequipped for cherishing others. Just she herself realized that at the focal point of her heart was a hard little spot that could feel no affection, actually no, not for anyone. /Only she herself, and her kids themselves, knew. They read it in every others eyes. RHW The mother isn't just fixated on cash, yet she is likewise flighty with the cash she gets. At the point when Paul masterminds through his lawyer to give her a thousand pounds every month from his rewards, she quickly asks for the whole sum. Be that as it may, rather than paying her obligations, she spends the cash on new things for the house. This outcomes in a considerably more prominent requirement for more cash. She additionally doesn't communicate any a debt of gratitude is in order for this abrupt bonus, denying Paul of the delight of giving the truly necessary salary to his family. She was down to breakfast on the morning of her birthday. Paul watched her as she read her letters. He realized the attorneys letter. As his mom read it, her face solidified and turned out to be progressively dull. At that point a cold and decided look went ahead her mouth. RHW The distinctive portrayal of the moms face solidifying and her look, a chilly one, is normal for a detestable lady the femme-fatale. Paul inquired as to whether she has gotten anything decent via the post office for her birthday. The mother reacts in a cold and missing voice. At that point left to town without saying more. RHW This frigidity of heart, the disregard of her child, the despicable characteristics that run all through the story will at last be the reason for Pauls less than ideal demise. In spite of the fact that toward the finish of the story Hester turns out to be progressively worried about Pauls breaking down wellbeing, she despite everything doesn't cherish him, in any event, when he bites the dust. Toward the start of the story, it is expressed that at the focal point of her heart was a hard little spot that could feel no affection, actually no, not for anyone. This picture is rehashed toward the finish of the story, when Hester sits by her children bedside feeling her heart had gone, transformed really into a stone. Each fantasy, legend, or animation I can recollect from my childhood, all had individuals transforming into stone when their eyes have eaten upon the evil witch or had being. Hesters heart transforms into a stone since she typifies the insidious witch, the person who has the ability to transform others into stone; to murder them with an inward self-centeredness and careless inclinations. She does in the long run prevail in her abhorrent endeavors by transforming her child Paul into stone when he bites the dust toward the end despite everything attempting to satisfy his mom with his karma. Before he bites the dust Paul asks, Mother, did I ever let you know? Im fortunate, she reacts, no, you never did. In any case, the peruser recalls that Paul did, in fact, reveal to her that he was fortunate before in the story. Since she gives little consideration to him, she doesn't recall this. Indeed, this previous discussion that Paul has with his mom is an essential piece of the story. Paul detects his moms cold heart and attempts here and there to contact her. Mother, why dont we keep our very own vehicle? For what reason do we generally utilize uncles, or, more than likely a taxi? Since were the poor individuals from the family, said the mother. Be that as it may, for what reason would we say we are, mother? Well-I assume, she said gradually and sharply, this is on the grounds that your dad has no karma. Is karma cash, mother? he asked, rather hesitantly. No, Paul! Not exactly. Its what makes you have cash. /Its what makes you have cash. On the off chance that your fortunate you have cash. That is the reason its preferred to be brought into the world fortunate over rich. volleyball school EssayThey know too well that Hester is insidious and through their words nearly foresee the way that she will go through the entirety of the freshly discovered cash in a moment and not be appreciative in any capacity whatsoever. The dad in the story, who doesn't have a major influence and stays anonymous all through, is by all accounts a feeble and tormented character. It is obvious that the spouse, Hester, has no regard for him and has no issue verbalizing exactly that he is so unfortunate to any individual who will tune in, including her young child, Paul. The dad, who was in every case attractive and costly in his preferences, appeared as though he always would be unable to do anything beneficial. Im sure Hester helped him to remember his deficiencies all day every day. The manner in which the dad is by all accounts defrauded and detained by the underhanded witch mother can just further bring up to Paul that he should be the friend in need for the family. When He ster trusts in her child that she is, truth be told, disappoints with her better half, the mother gets under way the young men purposeless mission to satisfy her; the very thing that breezes up murdering him. It appears to be obvious that the familys house has gotten spooky by the insidious mother, consequently the consistent murmuring There must be more cash! There must be more cash! The house, as well, has succumbed to the moms childishness and requirement for more cash. It envelopes the moms avarice and delight looking for propensities; the total requirement for material merchandise. The houses murmurs are, in reality, the murmurs of the mother-murmurs that will associate in Pauls free for all and inevitable demise. It came murmuring from the springs of the as yet influencing shaking horse, and even the pony, bowing his wooden, champing head, heard it. The large doll, sitting so pink and smiling in her new pram, could hear it evidently, and appeared to grin even more reluctantly as a result of it. The stupid little dog that replaced the teddy bear, he was looking so uncommonly silly for no other explanation however that he heard the mystery murmur everywhere throughout the house: There must be more cash! However no one said it so anyone might hear. The murmur was all over the place, and consequently nobody talked it. The representation of the house unmistakably speaks to the exemplification of the mother. Her voice is all over the place, her significant other hears it, her youngsters hear it-constantly. The murmurs alarmed Paul frightfully and send him on his dangerous situation of picking the champs of the pony races, attempting angrily to calm the voices of the house and, obviously, his mom. Throughout the story, Paul turns out to be progressively influenced by the houses murmurs; his moms ravenousness and voracious want for material merchandise. The tragic part of the story is that the family, particularly Paul couldn't stop the insidious witch mother from wrecking such was acceptable and real. She didnt not take in anything from Pauls demise. This wretched animal will at present be unsatisfied and look for something to satisfy her needs. Paul kicked the bucket futile. Paul never gave her life. He simply continued the fantasy of life that she was looking for; cash. One just would like to caution the following male casualty that this nefarious lady decides to demolish for her own fiscal additions.

Writing Extended Essay Samples

Writing Extended Essay SamplesChemistry Extended Essay samples are some of the best ways to introduce your chemistry essays to a more comprehensive audience. There are many resources that you can use in order to present your topic of study in a formal manner. However, for this task, you need to make sure that you write a long and complete essay in order to make sure that you convey your ideas clearly.It is important to understand the personal background of the student as well. If you are the first person to approach the subject, there will be a greater chance that the essay sample will have the appropriate level of interest on the part of the reader. You have to also remember that everyone in this world has a unique set of experiences and that is why you need to emphasize the interests of the reader in order to make it appear more personal.The essay samples also serve as test papers for the student. Since they are free, they allow them to see how well they would do if they were to ta ke the same course and do a final exam. They will also give them a chance to compare their scores to the others who did not take the advanced level. Make sure that you also use your knowledge of advanced techniques of writing in order to generate a good tone of argument in your essay.As a guide for writing an essay, you should look for some of the basic writing guidelines that are included in most of the chemistry extended essay samples. You need to find a good balance between precision and brevity. Many of the samples will have extensive lists of proper names for most of the chemical elements and their compounds. These lists are helpful in making sure that the essay contains the right information without putting too much strain on the reader's mind.There are also specific rules on how to format a specific topic of your study. Some examples include how to structure paragraphs. Make sure that you do not make them toolong and also make sure that you avoid making them to long. Since wr iting essays is a rather time consuming process, you have to make sure that you have enough time in order to finish them in a timely manner.In addition to this, you will also have to make sure that you add some samples of grammar mistakes so that your application is not rejected due to this factor. These are really effective in boosting the confidence level of the student as well.Writing an essay is a task that is more of a fun experience than a boring one when you use the chemistry extended essay samples. You have to make sure that you take some time out to study on how to write in a more casual and informal manner.

Alvin and Racial Differences - Free Essay Example

Sample details Pages: 1 Words: 273 Downloads: 7 Date added: 2018/12/30 Category Ethics Essay Type Assignment Level High school Tags: Experience Essay Race Essay Did you like this example? Brains Pay at Last Alvin was born and raised in a neighborhood mainly dominated by black Americans. His father received a promotion and they relocated into an estate that was predominantly occupied by the whites. His father secured him an admission into one of the best schools in the state. Don’t waste time! Our writers will create an original "Alvin and Racial Differences" essay for you Create order The day before school opening day was the longest in his life. Time moved slowly. When he finally got to school, life wasnt as he had imagined. Every pupil in his class was white and they all laughed at him sheepishly when he introduced himself in his Black American accent. Neither of the pupils in the class wanted to share a desk nor a table with him during lunch break. Times were becoming boring because no one was willing be his friend. Alvin became lonely, bored and stressed. He went back home and narrated the whole story to his father and his dad simply told him, Listen son, you might have a different skin color, but the composition of your brains are all the same. Their brain is not painted white, neither is yours painted black!Alvin worked hard in his studies as much he was subjected to stares and sneers. An extrovert at a younger age, he turned himself into a shy introvert because of the ill behaviors of fellow students. He would mostly spend much of his time locked at his home studying while the other kids were having fun. Surely, good brains pay at last. When the results were released, he topped his class much to the disguise of other kids. Indeed, our skin color doesnt reflect on our brains.

How Media Affects Women Body Image - 1924 Words

How media affects women’s body image Mass media is designed to reach large audiences through the use of technology. Its purpose is meant to give information we need to function as a society. Mass media is everywhere; there is no escaping from it. From the moment you wake until you fall asleep you are confronted with media. Almost every home in America has at least one television, access to the internet, and cell phones. Someone cannot drive down the highway without seeing billboard signs. Checking out at the grocery store can be tricky if trying to avoid magazines. The media portrays what is considered to be normal for how a female acts and looks, and therefore affects what women in society feel they should look and act like. The medias†¦show more content†¦In the media women are portrayed unequal to men. For example Cole Gamble talks about a commercial that stood out to him where a woman was being portrayed as being less than a man. Cole writes â€Å"In the 60s, Folgers was the king of sexist commercials. In this one the dutiful wife waits on her man with skin-crawling obsequiousness. The man tells her she makes crappy coffee and she looks at him like he just snapped a kittens neck. Luckily the wife has a vaguely foreign neighbor who turns her on to the magic of Folgers. The next morning wifey serves it and daddy approves, sending her into such a paroxysm of delight she looks like a puppy who got into your meth drawer.† (7) It is unreasonable for a woman to really act like this. So why does the media act like women should be how the Folger coffee commercial lady acted? This is not the only way the media makes women appear less than a man. There are also many ads in the media were women appear to only get the attention of a man by using their sexual alluring appearance. In the essay â€Å"two ways a woman can get hurt† by Jean Kilbourne she talks about how derogatory the media can be she writes in her essay â€Å"Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge which dooms us to disappoint since products never can fulfill ourShow MoreRelatedSocial Media Allows People To Share Pictures And Ideas1057 Words   |  5 PagesSocial media allows people to share pictures and ideas with others across the world. Women and girls can use social media to earn approval for their appearance and compare themselves to others. Women during this time period that are so heavily impacted by the media can link their self-worth to their looks. I used scholarly articles all relating to how social media affects body image to decide what my view point was. 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Gamble Implications Regulation Minimization -Myassignmenthelp.Com

Question: Discuss About The Gamble Implications Regulation Minimization? Answer: Introduction Internet gambling is an emerging phenomenon in the dynamic field of gambling which is generating different responses from different governments, industry players, and consumers. In the last ten years, there has been a strong expansion in terms of number of gambling sites, types of games offered, and diversification of the players and ownership of different websites. Currently, the market of online gambling is rapidly growing; however, it is geographically specific. In internet gambling, the user expects to gain something in value at the end of the game. Online gambling encompasses various activities such as poker, casinos, and sports betting. In Singapore, the government has made the gambling illegal which makes it challenging for the people to gamble. There is significant growth in the online gambling industry; however, land-based gambling still creates constraints for the online gaming industry (Griffiths, Wood, Parke, 2009). Online gambling has become popular as the players can u se virtual money which reduces the burden and the risk of using real cash required for the real gambling activities. These gambling activities can be conducted in the comfort of their home; therefore, many people are resorting to the online gambling. There is also immense opportunity in this market. The market has not yet reached the maturity stage, then there is still opportunity for the growth of the organization. Growth of Internet Gambling In the last few years, the internet gambling has become one of the fastest growing sector in the international industry. The growth of internet gambling has increased with the increase in the penetration of broadband connection as well as growing number of countries which have regulated the online market penetration. However, it is in an early stage with industry being highly fragmented. It is identified that sports betting is the most popular form of betting. It is followed by casino and poker, social gaming and other forms of gambling. There are approximately 700 gaming website owners which are spread over 70 different jurisdictions in Malta, Netherlands, Costa Rica, and the United Kingdom. Online gambling is an extremely lucrative business venture for many people. Operating in online medium increases the cost-effectiveness of the online gambling sites, operating cost is comparatively lower than the land-based counterparts. A land-based casino or gambling organization requires high cost as it requires investment in human resources and land resources (Shelat Egger, 2002). In the recent years, the growth of online gambling industry has increased drastically. However, the speed of growth of the online gambling industry is not surprising as there are significant factors such as the penetration of the computers, internet, and the penetration of broadband connection. There is an opportunity for the consumers to get involved in anonymous, effortless gaming at their workplace or at their home (Woolley, 2003). There are a large number of people engaging in online gambling; however, it is difficult to quantify the exact number of people using the online gambling services. Due to the negative effects of online gambling, several governments have formed different regulations to control different types of gambling. The participants of the online gambling have also grown as the internet service providers have devised different ways which can enhance the experience of the users at the online platforms. There has also several research and development in the online application development in the field of online gambling. Recently, several online gambling software are developed which are quote sophisticated in nature (Stewart, Gray, 2011). These software have combines live remote betting and increased realism with the multi-lingual websites. It has increased the popularity of online gambling. Different features of online gambling has made it an appealing alternative to land based gambling. The globalization sand the international trade and development as also supported the growth of online gambling. The advent of crypto currency, integrated, multi-currency cash system, and high level customer services have supported the growth of online gambling system. The superior customer services has increased the safety of the online customers who enter the system. The customer service can increase the safety, legitimacy, and reputation of online gamblers. The online gambling experience has become more desirable to the customers as it offers easily accessible, frequent and interactive gaming experience with the customers. There are three characteristics of online gaming such as accessibility, affordability, and anonymity. Along with it, there has been an immense growth in the popularity of online gaming and entertainment which is increasing the popularity of the growth of the market. The online gaming market is also an attractive research and development area for the growth of software developers, casino owners, and also land-based owners. There are also industry suppliers, industry newcomers, and investors. The development of different technologies have also contributed to the growth of the organization (Bank, 2016). Globally, casino market is growing at a high rate where the regulatory environment is favorable for the companies. However, there are also several potential barriers in the growth of the industry such as economic downturn, lack of infrastructure, controlling legislations, and the regulatory position of the game. There has been an apparent trend in the last few years, according to which, the number of gambling sites will be limited and there will be relatively stable growth rate in the country. The existing operators in the field of online gambling sites are trying to expand their product offerings, and trying to enter into the foreign market. Currently, the internet gambling market is highly competitive; however, the overhead should be low to make the market highly competitive. The internet gambling market can only be profitable when the overhead expenses of the market are low which will increase the payback to the individual players and increase the amount of bonus. The companies ar e also encouraging the migration of the gamers to online gaming (Yani-de-Soriano, Javed, Yousafzai, 2012). These companies are also trying to attract customers through online selling and reducing the cost in the acquisition of the customers. With the growth and the maturity of the market the new player sign-up reduces, the impact of the growth will be reduced by opening up of new markets, increased penetration of internet, and acknowledgement of the government for a new framework to regulate the market. Regulation and Harm Minimization in Internet Gambling There have been assertion that the internet gambling is potentially more harmful than the land-owner gambling. It is easily accessible and the customers can easily access the market anonymously. Online gambling is controlled by government regulations, credit card companies which can control the use of cards with gambling and the social stigma attached to the gambling. Most of the governments are concerned that the online gambling service providers can be located anywhere across the globe. Therefore, the government will find it difficult to collect revenue from these service providers. In the countries, where gambling is illegal, the government collects huge taxes from the land-owned business. Therefore, these governments try to restrict the internet gambling sites which are located at other parts of the world (Chaston, 2015). Moreover, several credit card companies have also bear huge loss as the people who played through credit cards have been unable to pay off their debts. However, complete ban on gambling is not possible as it is highly significant in the domains wherein the government seeks continuous revenue in the times of economic boom or recession. Increasing taxes is usually unpopular in the society and may have negative consequence on the upcoming elections. The gambling is a high source of income. The government controls the access to the gambling venues by levying taxes. It also forces the gamblers to operate under the license by enforcing taxes. It can be critiqued that gambling is heavily regulated activity for all the good reasons (Hammer, 2001). There are a large number of societal and financial harms, such as addiction, betting, fraud, crime, persona debt, and bankruptcy. The presence of gambling on the internet has increased the accessibility and the occurrence of gambling. It has exacerbated the gravity of harm posed by internet banking. The offshore virtual casino cannot be regulated by the government and which create challenge for th e government to minimize these harms. The government all across the globe has prevented the virtual gaming problem by banning the acceptance of payment by a person engaged in online gambling activities. However, the online gamblers always find loopholes in the existing laws as the several operators argue that they do not promote online poker. The people can create an online finance industry which can create unique financial instruments outside the scope of the Act (Grahmann, 2009). Similar to other countries, Singapore is also an emerging market for the gambling industry; however, the government is concerned about potential ethical and criminal implications of the industry on the society and especially youth of the country. In the recent years, the social stigma attached to the game has reduced and the limits are over. The government of Singapore is also taking several steps to ban online mobile gambling which refers to placing wagers remotely from ones mobile or computer. In Asia, it has one of the largest gambling market; therefore, the government has formed several laws to combat it. Online gambling initiated in Singapore when in 2005, two casinos were introduced in Marina Bay Sands and Sentosa. In regard to the online gambling, there are no specific laws which cover online gambling; and the position is uncertain regarding some relevant legislations. The current legislative approach of the country is prohibition with a few exemptions. There are four major laws in the country which try to regulate the online gambling, the first is Private Lotteries Act 1952, which forms the control measures and taxation structure for the private lotteries, Betting Act 1960, which suppress betting in houses, public places, and book making. The Common Gaming House Act 1961 is used to prohibit common gaming house and public lotteries. Casino Control Act 2006 is aimed to regulate gaming in casinos. There is absence of drafted legislation, however, the general consensus that the gambling breaches the existing laws. Therefore, there has been a recent strong drive in which new regulations have been formed to explicitly deal with the issue of online gambling in Singapore (Tan Murphy, 2014). Conclusion It can be concluded that there has been a recent emergence of online gambling all across the globe. However, the market is limited to only a few countries due to the government regulations. There are several modes of online gambling such as poker, casinos, and sports betting. Despite the growth in the online gambling industry; land-based gambling still creates hurdles for the industry. Online gambling has become popular as the players can use virtual money and play anonymously. These gambling activities can be conducted in the comfort of their home; therefore, many people are resorting to the online gambling. Singapore is one of the largest market in Asia for online gambling. However, the government is concerned about the social and cultural impact of the gambling on the youth of the country. Moreover, it is challenging to control online gambling as it is not confined to a single location. The government of Singapore is also controlling wagers who are remotely operating ones mobile o r computer. However, a complete ban on the industry is challenging as it is a good source of income for the governments in economic boom or recession. References Bank, J. (2016). Online Gambling and Crime: Causes, Controls and Controversies. Routledge. Chaston, I. (2015). Internet Marketing and Big Data Exploitation. Springer. Gainsbury, S. (2012). Internet Gambling: Current Research Findings and Implications. Springer Science Business Media. Grahmann, K.P. (2009). Betting on Prohibition: The Federal Government's Approach to Internet Gambling. Northwestern Journal of Technology and Intellectual Property, 7(2). Griffiths, M. D., Wood, R. T., Parke, J. (2009). Social responsibility tools in online gambling: A survey of attitudes and behavior among internet gamblers.Cyberpsychology Behavior,12(4), 413-421. Hammer, R. D. (2001). Does Internet Gambling Strenghten the US Economy--Don't Bet on It.Fed. Comm. LJ,54, 103. Shelat, B., Egger, F. N. (2002, April). What makes people trust online gambling sites?. InCHI'02 Extended Abstracts on Human Factors in Computing Systems(pp. 852-853). ACM. Stewart, D. O., Gray, L. L. P. (2011). Online gambling five years after UIGEA.Washington, DC: American Gaming Association. Tan, B., Murphy, S. (2014) Online Gambling Regulation in Singapore. New developments in jurisdictions: Singapore. Retrieved 20 January 2018 from https://www.imgl.org/sites/default/files/media/publications/singapore_tan_murphy_cl_spring_2014.pdf Woolley, R. (2003). Mapping Internet gambling: Emerging modes of online participation in wagering and sports betting.International Gambling Studies,3(1), 3-21. Yani-de-Soriano, M., Javed, U., Yousafzai, S. (2012). Can an industry be socially responsible if its products harm consumers? The case of online gambling.Journal of business ethics,110(4), 481-497.

The Best Content for Your Online Shop †Part 2

The Best Content for Your Online Shop – Part 2 The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure its suitable for your audience and purpose.In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog. The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure its suitable for your audience and purpose.In the first part of our series on the best content for your online sho p, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.Use your website content to convince customers about your products.The content on public pages of your store serve to persuade potential customers to commit to your shop and encourage them to make a purchase. Decide what your content should communicate, which will depend on the status of each customer and his or her customer journey. Are they gathering information on a first visit, making a purchase decision or just looking for the right provider? All these questions will impact your shop communication. Moreover, certain criteria will apply to each of the different types of content mentioned.With the right content, shop owners can demonstrate their expertise and sell online visitors on their p roducts. To be effective, content should provide the right blend of information and advice, and the sales pitch must appeal to the customers emotions.1. Landing PagesThe landing page is where users will arrive after clicking on an ad, for example a search engine result or a newsletter teaser. These pages are designed to move the user towards a conversion, such as buying a product or registering with the shop site.What belongs on a landing page?In principle, as with other websites, almost any shop page should be designed so that it can act as a landing page. Potential customers may be just as likely to open a product page or a category page, and in each case, there should be no need to click through to the shop to get what they want.Specially optimized landing pages can be customized to target the user. The landing page is often the users first experience of your company, and thus it should be well designed and responsive to his or her needs. This means the landing page must contain exactly what was previously offered in a search listing or via a teaser. So be aware of the customers status and journey.The landing page should pique the users interest and be designed to achieve the intended goal with the least possible effort. The content should be as helpful as possible but also brief, clear and to the point. It should praise the merits of a product or service, without being intrusive. Good content doesnt sell a product: It satisfies a customer need. To do this, explain how the product or service can help the customer (emotional), and then confirm this via the products characteristics (rational).In order to create a landing page that will appeal, customize the pages quality and its purpose, be sure to include the right elements and avoid anything irrelevant.Include:A corporate design, including a logo.An appealing heading describing the benefits of the product.A high-quality, compelling description of how the service or the product fulfils the users needs.Elemen ts that increase user confidence, e.g. trust seals or testimonials.If appropriate, a form to obtain user information.A clearly visible call-to-action, such as Click here to download e-book.Useful content providing more information about the product, for example, videos, photos, etc.Where appropriate, contact details.Dont (necessarily) include:A navigation menu taking users to other pages outside the buying process.Social media buttons that may distract the user about to make a conversion.Unnecessary or confusing information, e.g. in the product description, on the data form or within any additional content.Take-Away Points:Landing pages should be clearly focused on the user. They should not sell a product/service but must fulfill the customers need.A landing page must deliver the displayed offer that the user selected.All aspects of the communication should be designed to achieve a conversion and, therefore, must be clearly expressed and persuade both emotionally and rationally.Some standard elements have proven indispensable on landing pages while others are optional, and some should be avoided.2. Category and Brand PagesCategory and brand pages provide an overview and information about a category or brand and its products. They allow at-a-glance comparison of different products.The products available usually occupy the foreground on category pages, allowing customers to focus on selecting the right product filter, images and information. These elements simplify the selection process for the customers and help them make a choice.A high-quality brand or category or description may positively enhance a page, helping the customers while also improving search engine optimization, which is an important ranking factor. These contents frequently follow certain rules.What belongs in a category or brand description?The contents on a category or brand overview page provide general information about the category or brand. You can, for example, describe the advantages an d disadvantages of products, provide tips for their use and explain individual brand concepts to the customer.With meaningful sub-headings you can give the reader a quick overview, but dont use too much detailed or extravagant information. Try instead to clearly set out the product categorys core information.To offer the user added value, you should provide links direct from the content for certain main- and sub-categories. So, for example, you could directly link a sports surface with matching tennis shoes.Include your chosen keywords within the contents of category pages because this will improve your chances of gaining a better ranking.Some online stores link their category pages to an advice page. The advantage of this is that the category can be described in much greater detail. However, the category page thereby loses its content, and the user has to leave the page to view the advice page a possible conversion killer.Take-Away Points:Category content is not a must but is a pl easant addition with lots of potential to offer added value to the customer.Your content should be search engine optimized to potentially improve your page ranking.You should first of all provide users with general buying advice, and use main- and sub-categories rather than descriptions of individual products.Dont include too much detail, and avoid useless facts.Create content with added value by linking to matching pre-selected products.Linked guides can serve as an alternative to category contents.3. Product PagesProduct pages are the pages specifically designed to persuade your customers to purchase their desired products. Your core content, the product description, ideally provides the prospective customer with all the important information and the arguments about why the product should be purchased.What belongs on a product page?Whether headings, product photos, videos, delivery details or cross-sell products, each element plays its part in informing and advising the customers and persuading them to buy. One of the product pages key elements is the product description. This crucial content converts prospects into buyers.A good product description is informative, concise and speaks to customers emotionally, and it is very important that the description is tailored to the target audience. Tonality, content length and density of information should all match the product and its prospective buyer.A product description thats too salesy can quickly create a negative effect. Remember, its not just a matter of persuading the customer to make a purchase but also to boost their trust in the store. Its very important not to sell the product but instead fulfill the needs of the customer. Explain the benefits of an article and clearly point out what advantages the product may offer the customer.Important elements of a product description:A meaningful title that, if possible, mentions some of the products key features.An introduction that leads the customer to the produ ct. Connect on an emotional level and explain what problems the product can solve.Liststo provide a quick overview of the product and its benefits.A product data sheet to download, which lists the full product details and is available as a separate download.If appropriate, a link to the manufacturer, which can increase user confidence in the shop. However, any link to an external site also risks losing a prospective purchaser.Reviews and tests, extracts from which may be cited in the description.In addition, each product page is also a potential landing page that the user may arrive on via Google or directly from an advertisement. So ideally, both the product description and the rest of the page should be search engine optimized.Take-Away Points:A product page consists of many different elements. One key element is the product description.Product pages should advise, inform and persuade browsers to purchase, yet they should not be too promotional, or they risk losing the trust of cu stomers.The product description content should solve a problem for the customer: It should demonstrate how the product can help users and prove the case with its arguments.Clear and easily understandable style and wording is important.A good product description must specifically address its target group.More on Product Pageshttps://www.contentbroker.com/product-descriptions4. BlogsA blog allows online shops to offer their users an additional service and also provides a means of differentiating themselves from the competition. In addition, search engines like a quality blog, which makes it a great source for increasing web traffic.A blog can act as an advisor and purchase consultant and usefully supplement or replace category or even product contents. In contrast to the inherent restrictions on product or category pages, shop owners can offer detailed content advice within a blog and thus convince the customer more effectively. The extra effort required to operate your blog can be wo rthwhile in terms of the higher customer satisfaction and better SEO results it brings.What belongs in your blog?You have more or less complete freedom in a blog. As a shop owner, you can describe product testing, write guides and produce reports about your shop. A blog is mainly used to inform your users, to entertain and to offer advice. With a high-quality blog, you can generate more traffic and backlinks, boost your visibility in search engine rankings, set yourself apart from your competition and increase customer satisfaction.Given the amount of blogs available, you must deliver high-quality content to get traffic. This includes:Unique content.Language that is perfectly tailored to your target audience: Clear and understandable for the reader with appropriate jargon.Neat, well-structured and properly-edited content: Paragraphs, subheads and bullet point lists are mandatory; images, videos and infographics are encouraged.Optimum length: A blog post can only be as long as its co ntent will allow. Content should be concise and to the point, without empty words and meaningless phrases.Error-free content thats easy to read no convoluted sentences.Content should be search engine optimizedd.Above all, information should be entertaining and helpful.Take-Away Points:Producing a blog can be very beneficial: More customers, more coverage, higher customer satisfaction, differentiation from your rivals and better rankings are just a few of the perks.Blog posts should be high-quality and useful to the reader.Writing should be target-group-oriented and optimum content length.More Blogshttps://www.contentbroker.com/bloggingDont Miss:In the next part of our series, we address non-public content on your website. Youll find out what makes quality shop content in areas like registration, order confirmation as well as service and support emails.