How Media Affects Women Body Image - 1924 Words

How media affects women’s body image Mass media is designed to reach large audiences through the use of technology. Its purpose is meant to give information we need to function as a society. Mass media is everywhere; there is no escaping from it. From the moment you wake until you fall asleep you are confronted with media. Almost every home in America has at least one television, access to the internet, and cell phones. Someone cannot drive down the highway without seeing billboard signs. Checking out at the grocery store can be tricky if trying to avoid magazines. The media portrays what is considered to be normal for how a female acts and looks, and therefore affects what women in society feel they should look and act like. The medias†¦show more content†¦In the media women are portrayed unequal to men. For example Cole Gamble talks about a commercial that stood out to him where a woman was being portrayed as being less than a man. Cole writes â€Å"In the 60s, Folgers was the king of sexist commercials. In this one the dutiful wife waits on her man with skin-crawling obsequiousness. The man tells her she makes crappy coffee and she looks at him like he just snapped a kittens neck. Luckily the wife has a vaguely foreign neighbor who turns her on to the magic of Folgers. The next morning wifey serves it and daddy approves, sending her into such a paroxysm of delight she looks like a puppy who got into your meth drawer.† (7) It is unreasonable for a woman to really act like this. So why does the media act like women should be how the Folger coffee commercial lady acted? This is not the only way the media makes women appear less than a man. There are also many ads in the media were women appear to only get the attention of a man by using their sexual alluring appearance. In the essay â€Å"two ways a woman can get hurt† by Jean Kilbourne she talks about how derogatory the media can be she writes in her essay â€Å"Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge which dooms us to disappoint since products never can fulfill ourShow MoreRelatedSocial Media Allows People To Share Pictures And Ideas1057 Words   |  5 PagesSocial media allows people to share pictures and ideas with others across the world. Women and girls can use social media to earn approval for their appearance and compare themselves to others. Women during this time period that are so heavily impacted by the media can link their self-worth to their looks. I used scholarly articles all relating to how social media affects body image to decide what my view point was. 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